menu

Evian’s 2011 Design Bottle By Courrèges

Evian’s 2011 Design Bottle By Courrèges
Advertising

The bottle water brand collaborates with the iconic designer to create a more 'fashionable' receptacle.

Laura Feinstein
  • 8 september 2011

When you think of Evian, most likely the first thing that pops into your mind is luxury. Other words and adjectives that also fit the bill include ‘refreshing,’ ‘vitality,’ and ‘energy.’ As a result, all of these associations have made Evian’s ongoing pairing with the upcoming US Open a perfect match.

However one unexpected descriptor for the bottled water is ‘fashionable,’ which hopefully will change this Fashion’s Night Out when Evian unveils its new collaboration with French fashion designer Courrèges on a limited edition bottle at Jeffrey New York and Colette in Paris. One of the pioneering design houses of our time, Courrèges will be soon be celebrating its 50th anniversary by bringing its vibrant aesthetic to thirsty mouths everywhere. As a nice bonus for those who are both visually and eco-minded, the bottles are all printed with organic ink and composed of 100% recyclable packaging. Looking to get your hands on this sleek little number, and nowhere near the big apple or the city of lights? Have no fear, the bottle will also be available in select restaurants and hotels as of November 2011 and online at shop.evian.us for pre-order.

Check out the gallery below:

Evian

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Technology Today

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Today

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Dennis Crowley

Co-Founder of Foursquare

USA Today

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Travel Today

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.