The bottle water brand collaborates with the iconic designer to create a more ‘fashionable’ receptacle.
When you think of Evian, most likely the first thing that pops into your mind is luxury. Other words and adjectives that also fit the bill include ‘refreshing,’ ‘vitality,’ and ‘energy.’ As a result, all of these associations have made Evian’s ongoing pairing with the upcoming US Open a perfect match.
However one unexpected descriptor for the bottled water is ‘fashionable,’ which hopefully will change this Fashion’s Night Out when Evian unveils its new collaboration with French fashion designer Courrèges on a limited edition bottle at Jeffrey New York and Colette in Paris. One of the pioneering design houses of our time, Courrèges will be soon be celebrating its 50th anniversary by bringing its vibrant aesthetic to thirsty mouths everywhere. As a nice bonus for those who are both visually and eco-minded, the bottles are all printed with organic ink and composed of 100% recyclable packaging. Looking to get your hands on this sleek little number, and nowhere near the big apple or the city of lights? Have no fear, the bottle will also be available in select restaurants and hotels as of November 2011 and online at shop.evian.us for pre-order.
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