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Facebook Urges Brands To Adopt ‘Hacking Culture’ [Headlines]

Facebook encourages its employees to collaborate and come up with ideas for how to improve the site; users and agencies are not always happy with the resulting changes.

Amelia Riley Swan
  • 19 september 2011

Speaking at Facebook Studio Live today (15 September), an event taking place in East London to promote the marketing capabilities of Facebook, Andrew Bosworth, director of product engineering at Facebook, said the social network’s mantra was “move fast and break things”.

Bosworth, who created Facebook’s News Feed function, revealed that the social network’s new engineers undertake a six-week boot camp, where the company attempts to “shake off all the behaviour and processes they have picked up from other companies”.

At the heart of this strategy is a drive to not fear “throwing away a good thing for a great thing”. According to Bosworth: “[Mark] Zuckerberg wakes up every day with a mild case of amnesia – which breaks your heart when you are emotionally invested in a project, but hacking is all about revisiting your assumptions.” Brand Republic

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