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Greenpeace Offers £5,000 To Attack Volkswagen’s Winning Ad

The environmental organization retaliates against the car maker for opposing cuts to CO2 emissions, by creating a competition that will award the best...

Yi Chen
Yi Chen on September 8, 2011. @yiiee

Greenpeace is encouraging filmmakers to create a short, one-minute anti-Volkswagen ad and is offering the winner a nice sum of £5,000. The campaign sprouts from Greenpeace’s claims that the German automaker is ‘threatening our planet by opposing cuts to CO2 emission.’ Two months ago, Greenpeace created an online ad that’s a spoof to Volkwagen’s award-winning ‘The Force’ ad. In the spoof ad, it asks the viewer to ‘join the rebellion’ and to ‘turn VW away from the Dark Side.’

Greenpeace’s competition will be launched on 17 September in London’s SoHo neighborhood and the contest winner will be announced mid-October. Richard George from Greenpeace commented that:

I’ve no idea what kind of one-minute brand attack our judges will be impressed by, but whoever best captures VW’s hypocrisy on green issues will get £5,000 to make us an Internet blockbuster that will be pushed out by Greenpeace around the world.

Watch the video below to see Greenpeace’s VW spoof ad.

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