Heineken’s New Champions League Campaign Utilizes Ambassadors

Heineken’s New Champions League Campaign Utilizes Ambassadors

A new campaign for the beer maker highlights the joy of sport and some of its epic players.

Tarik Fontenelle
  • 13 september 2011

Heineken’s relationship with the UEFA Champions League, the premier club competition in European soccer, has continued into the 2011/12 season with the launch of their new campaign: ‘Legendary Football.’ Centered around two films featuring legends from the competition, the campaign aims to focus on the special moments of the game; the magic produced by the stadiums, fans and players of the Champions League.

With an audience that spans the world, the Champions League has provided some of the most magical moments of modern day football, as players such as Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy have graced the pitch. Each of these legendary players have taken up roles as ambassadors for the campaign and have helped to capture the energy and excitement of the tournament.

Alongside the films, content has also been created in the form of humorous adaptations, various outtakes and behind the scenes footage shall supplement the TV based Heineken commercials with online focus. Going into the seventh year of the partnership the campaign launches on the 13th September during the round of games taking place, and will eagerly be anticipated by fans of soccer across the globe.


UEFA Champions League


Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Technology Today

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

Design & Architecture Today

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Shopping Bag Turns Your Hands Into A LEGO

Designers from the School of Visual Arts thought up the Playbox Bag for a competition

Related Expert

Evan Spiegel

Social Media, Digital Media, Distribution

Home Today

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Travel Today

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors

Design & Architecture Today

Easy-To-Build Shelter Offers A Quick Way To Put A Roof Above Your Head

The structure designed by studio Duffy London has applications in disaster relief or first-aid


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 14, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Beauty Today

L’Oréal Wants To Help Visually Impaired Women Apply Makeup

The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight

Travel Today

Drone-Powered Hotel Concept Could Radically Redefine Vacations

These unique pods would allow guests to visit a variety of locales over a period of several days

Automotive Today

Pitch Your Startup Idea To Fellow Uber Passengers

A new promotion on the ridesharing service's POOL feature lets select riders compete for a $5,000 investment from prominent venture capitalists

Work Today

Busy Office Managers Can Rely Upon A Digital Concierge To Help Offload Tasks

MEET is a service that automates the process of everyday tasks such as pantry and printer reordering, so employees can focus on more important work

Media & Publishing Today

Design Series Turns Emojis Into A Coffee Table Book

The Emoji Book will be comprised of different artist interpretations of the ubiquitous symbols

Health Today

These Pajamas Are Promising A Better Night’s Sleep

Recliner's new collection is made for those looking for a better way to get quality shut-eye

Design Today

Cook An Entire Pizza On Your Stovetop

This compact kitchen appliance lets people bake a homemade pie without the need for an oven

Work Yesterday

How AI Is Becoming A Seamless Part Of Our Daily Lives

Looking back on Dennis Mortensen and's update at our PSFK conference and the future of artificial intelligence

No search results found.