It’s the second day of the Food & Nutrition Conference and Expo (FNCE), the annual conference of The American Dietetic Association (ADA) — often dubbed “the world’s largest meeting of food and nutrition experts.” One of the morning’s sessions — titled A Fresh Look At Processed Foods – is well attended by around 200-300 registered dietitians (RDs), researchers, policy makers, and health-care providers.

Victor Fulgoni, a 15-year Kellogg’s veteran, who now runs a consulting firm called Nutrition Impact, asks the audience for help. “Rather than removing [processed foods] from the diet, let’s use the power in this room to get consumers to choose the best processed foods available,” he says. Grist