Hudson Hotel Teams Up With Tumblr And CDFA For NYFW

Hudson Hotel Teams Up With Tumblr And CDFA For NYFW

The luxury hotel celebrates the blogging world with a multimedia collaborative experience for New York Fashion Week.

Laura Feinstein
  • 13 september 2011

After joining the ranks of the fashion elite last season, Tumblr has yet again decided to dive into the bustling world of New York Fashion Week. However, this time around their partners in crime are the ever prestigious Council of Fashion Designers of America (CFDA) and the conveniently close-to-Lincoln-Center-situated Hudson Hotel. The hotel will not only be playing host to Tumblr’s roster of fashion bloggers, but will also act as a hub and ‘one-stop shop’ for those searching for emerging talent on the fashion scene. As part of the collaboration with CFDA’s {FASHION INCUBATOR} program, comes the curated pop-up  space Semi-Automatic — open for the entirety of Fashion Week and complete with vending machines located in the lobby of Hudson Hotel stocked with a variety of products and Fashion Week essentials. Some of the designers participating in the pop-up include Alice Ritter, Gemma Redux, Grey Ant, Jolibe, Public School, Ruby Kobo, and Sang A.

As for the bloggers themselves they’ll be creating a cross-platform opportunity, merging content they create hopping around Fashion Week, with the hotel’s physical spaces, to create an interactive experience involving guests and visitors. In addition, guests can also be part of a series of photo shoots set up around the property’s public spaces where the bloggers can capture and share NYFW style in all its forms. As a zinger of a bonus, the digital screens of Hudson Hall will be displaying the bloggers’ feeds and projecting them onto the walls — allowing those not able to get into NYFW to be a part of the experience. Below, the Morgans Hotel Group was kind enough to send us pictures of the vending machines, some very enticing pieces from the collaboration, and some candid shots from the recent dinner they threw to help fete the bloggers’ arrival.

 Hudson Hotel


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