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IPhone Tops U.S. Smartphone Customer Satisfaction Survey [Headlines]

Design & Architecture

Apple's iPhone beat out HTC, Samsung, Motorola, and RIM in a consumer survey on smartphones for the sixth time in a row.

Amelia Riley Swan
  • 13 september 2011

Apple leads U.S. smartphone manufacturers in customer satisfaction, according to a new survey by J.D. Power and Associates.

It’s the sixth time in a row the Cupertino, Calif., giant has topped this survey. Apple scored 838 points with great marks in all areas, particularly ease of operation and features.

REPORT:  Apple highest in customer satisfaction

HTC came in second, followed by Samsung, Motorola and RIM. With only 721 points, Nokia’s performance was particularly poor, even finishing behind the now-defunct Palm.

The report reveals customers have a sweet spot for almost every physical characteristic of their smartphone. For example, smartphones under 5 ounces are preferred over heavier ones. Overall, the key factors for evaluating smartphones are performance (35%), ease of operation (24%), features (21%) and physical design (20%). Technology Live

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