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Is Bloomberg Businessweek+ The Perfect Digital Magazine? [Headlines]

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Based on its content, design, and business model, the weekly magazine available from the iPad app works.

Amelia Riley Swan

Do encapsulated digital editions make sense? Is the notion of having a “news container”, similar to a newspaper or magazine, a relic of the past or is it still associated with quality journalism? In an era of instant information, is it worth proposing a self-contained, stop-motion shot of the news cycle?

For some, the reflexive answer involves market research, reader samplings and the like. I don’t think so. I’d rather abide by one of Steve Jobs’s sayings: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” Guardian

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