menu

Land Rover Highlights Humanitarian and Conservation Needs With DC100 Concepts [Pics]

Land Rover Highlights Humanitarian and Conservation Needs With DC100 Concepts [Pics]
Design

A unique group of Land Rover 'super users' influence the design direction of the forthcoming Defender model.

Dave Pinter, PSFK
  • 20 september 2011

Prior to the opening of the 2011 Frankfurt Auto Show, we gave you a sneak peek at the new Defender concept that Land Rover was preparing to debut at the show. We were pretty surprised when not one, but two versions of the potential new Defender, called the DC100 and the DC100 Sport. Many consider classic Defender models to be the ultimate expression of utility first, go anywhere vehicles. The DC100 concepts show Land Rover’s consideration in moving the Defender in a technology and sustainability driven direction. A unique way they are highlighting new capabilities and features of the vehicles is through partnerships with disaster relief and environmental agency partners.

The International Federation of Red Cross and Red Crescent Societies (IFRC) already use Land Rover vehicles in their humanitarian aid fleets. The DC100 presented at Frankfurt carries the logos of both organizations. Land Rover says that ahead of the new Defender’s release in 2015, they will work with their humanitarian partners to refine the vehicle and make sure it meets their capability requirements.

Another group who have long relied on Land Rover’s off-road ability are scientists and explorers. Past vehicles have been used on expeditions to some of the most remote places on Earth. This has inspired the development of some interesting features on the DC100 concepts. For instance, cameras mounted to the front of the vehicle scan the terrain ahead and visually determine what sort of terrain the vehicle is about to encounter. This allows the DC100 to alter engine and suspension settings to respond on the fly to sand, mud, snow, or gravel. The DC100 also has an interesting trick for dealing with water. Wade Aid is a sonar-based system for assessing water depth before a driver attempts to cross a flooded area. And if you are really stuck, each wheel includes a driver-activated tire spike system which uses an electro-mechanical system to push metal spikes just above the tire tread and provide extra traction on slick surfaces.

You can watch the unveiling at the 2011 Frankfurt Auto Show here.


DC100 Concept


DC100 Sport Concept


Adventure Key – Having a key to carry can hamper athletic activities. Using RFID technology, the key can be embedded into impact or water resistant objects such as watches and wristbands. These allow the main key fob to be left in a slot in the glove box, which deactivates it and transfers its security functions to the rugged item containing the RFID chip. Once the vehicle is secured, only that specific RFID smart tag will allow access.

Land Rover

Design
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Today

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Today

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Today

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.