The Olympic Broadcasting Service and Olympic sponsor Panasonic have announced that the 2012 Olympic Games in London will be the first to be broadcast in 3D. At the IFA technology conference in Berlin, they said over 10 hours of 3D footage from the Games each day would be distributed to broadcasters around the world. Some of the events that will be filmed in 3D include the opening and closing ceremonies, swimming, track and field, and gymnastics. Panasonic will be providing the 3D equipment including camcorders, TV monitors and a technical team for live 3D TV production at the Olympics. Their communications chief, Takumi Kajisha, said:
There is no doubt that the Olympic Games provides the best-ever content for the 3D market and 3D will drastically change the way we enjoy the Games in the living room. We believe that our partnership will provide a true end to end solution for success of the first 3D live Olympic Games and create another era of Olympic broadcasting.