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Lowe’s Introducing Online Home Improvement Tool

Lowe’s Introducing Online Home Improvement Tool
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The 'myLowes' service will enable consumers to access advice and information about their home projects and purchases.

by Emma Hutchings
  • 28 september 2011

Next month, home improvement store Lowe’s is going to launch an online service ‘myLowes’ for its customers to access customized information about their home projects. According to Forbes, the tool will allow consumers to build profiles of their homes and virtually experiment with different styles and designs, inspiring creativity and enhancing their shopping experience.

‘myLowes’ aims to make home improvement more user-friendly, by giving customers a way to ask store employees for advice online as they are planning their projects and redecorating their house. Senior vice president of marketing at Lowe’s, Tom Lamb, said:

We are transforming Lowe’s from a retailer to a dynamic and exciting brand that can connect emotionally with one of the most important things to people, their homes.

Lowe’s

Forbes: How Lowe’s Plans To Revolutionize Its Customer Experience

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