Luxury Hotels’ New Ad Campaigns Market Memories
The Ritz-Carlton and the Orient-Express have new campaigns which place value in experiences rather than material possessions.
To reflect the current economic climate, luxury hotels are adapting their advertising campaigns to place more importance in the memories that great holidays leave you with, rather than all of the products and services you can buy.
Both the Ritz-Carlton Hotels and Orient-Express Hotels are choosing this route for their new campaigns starting in the next couple of weeks. Ritz-Carlton’s theme is ‘Let us stay with you,’ while Orient-Express has gone with ‘Embark on a journey like no other.’
Poster ads and videos take an emotional tack, advertising the memorable experiences you will have and not the material possessions or expensive luxury services available to you. To help them appeal to younger audiences, both campaigns will utilize social media, creating a presence on sites like Facebook, Foursquare, Tumblr and Twitter as well as their websites.