The car distributor is set to launch the first television ad campaign for the tiny autos in the US since the brand was launched.
In 2008, the future looked bright for the Smart brand in the Untied States. Gas prices had climbed to record levels, so then-distributor Penske Automotive had no trouble in selling 25,000 Smart Fortwos in the car’s first official U.S.-market year.
Then the recession hit, followed by lower gas prices, and Smart sales plummeted. Last year, Penske sold less than 6,000 Smarts in the U.S., prompting Daimler to take back the brand.
Now Mercedes-Benz has been appointed as the new distributor for the Smart brand, and it will launch a series of television ads for Smart beginning next week. The TV ad campaign is the first in the United States since the brand was launched in late 2007. Green Car Reports