Mobile Skateboard Shop Outfits Youth In New York City

A mobile skateboard shop caters to youths and promotes the sport by bringing products directly to skate parks.

Timothy Ryan, PSFK Labs
Timothy Ryan, PSFK Labs on September 23, 2011. @timjamesryan

The Tre Truck is New York City’s first mobile skateboard shop. Stocked with a selection of boards, protective gear, and snacks, the Tre Truck travels to various skate parks and locations around New York City purveying merchandise and using its Twitter handle to communicate locations. Operating with a relatively low overhead enables the owners to offer products at a reduced price and keep the sport affordable for NYC’s youth.

The Tre Truck is a great example of mobile retail spaces working to expand services and reduce margins.

Tre Truck