PSFK Conference Speaker Interview: Micki Krimmel

PSFK Conference Speaker Interview: Micki Krimmel

NeighborGoods founder previews her thoughts on collaborative consumption and how sharing can strengthen communities.

Amelia Riley Swan
  • 26 september 2011

Micki Krimmel will be one of the speakers at our upcoming PSFK CONFERENCE SAN FRANCISCO 2011. Micki is the founder of, an online community where you can save money and resources by sharing stuff with your neighbors. Micki has been building these types of virtual social spaces for almost a decade. She founded the interactive department at Participant Media, where she created the first online community for social action inspired by Hollywood films, and led the social media efforts for Al Gore’s An Inconvenient Truth. She also ran the community department at and has provided product and social media consulting for numerous startups and media companies. In anticipation of her talk on the story of NeighborGoods entitled How Sharing Strengthens Communities’ at PSFK CONFERENCE SAN FRANCISCO, we bring you a few thoughts from Micki:

When you come to talk on October 6, what story will you tell about the life of your start-up Neighborgoods?

I’m going to share the inspiration behind the idea for NeighborGoods. I will also discuss what we’ve learned about how sharing builds community and how we are working to build the most trusted sharing network on the web.

How has the collaborative consumption trend developed? What products have proved to be the best to be shared?

Collaborative consumption is shaping up to be the hottest segment of the startup industry. Several concurrent trends are creating the perfect storm for The Sharing Economy. In the face of an unstable economy and growing environmental concerns, people are increasingly dissatisfied with a society defined by hyper-consumption. We’re still just at the beginning of this exciting industry as new models are popping up every day.

Since you won SXSW Start Up of 2010, how has your company changed? What key business learning have you made since?

With any sharing company, the challenge is to sort out the right business model for your community. For some transactions, a rental model makes perfect sense. We’ve learned that model doesn’t fit for NeighborGoods. When you’re sharing stuff with friends and neighbors, the motivation to share is social, not financial. I share my power drill with a neighbor because I want to help out and build a relationship with him. My friend Claire lends me her Xbox because we’re friends and she’s not using it. Money actually gets in the way of these types of transactions. But these transactions represent approximately $340 billion worth of stuff that sits around unused in our homes and storage spaces. We’ve done some experiments in the past few months to explore how to best unlock that value for our users and for NeighborGoods. We’ll be announcing our results soon with a new business model and an exciting major partner.

What’s the last product you borrowed through NeighborGoods?

I’m currently borrowing my friend Claire’s Xbox and a bunch of video games from various people. I just lent out a huge bin of costumes and camping gear for Burning Man.

Thanks, Micki!
Micki will be speaking at the PSFK CONFERENCE SAN FRANCISCO 2011. Come listen to like minds as they share their ideas to make things better on stage and off. Find out more about the full lineup of speakers at the PSFK CONFERENCE SAN FRANCISCO 2011 here.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.