PSFK Future Of Retail Tastemakers: Adrian Mooney Of Weetabix

While conducting our research for our recently updated Future of Retail Report, we had the opportunity to interview some cutting-edge players in the industry about the various trends that we see emerging in the retail space, both physical and virtual. In this interview, Adrian Mooney, Marketing Director for Weetabix shares his insights about the importance of impeccable in-store assistance and the efficient and beneficial use of tablets.

DIGITALLY EMPOWERED STAFF 

Have you seen an innovative example of this trend?

Apple Store employees offering assistance in-store for future appointments and on-the-spot advice. BMW car servicing using an iPad to help manage your stay at the dealership.

How could this trend be leveraged by retailers?

High-end retailers could give a tablet to customers to go around to buy furniture, design kitchens to their own specifications.

How could this trend be leveraged by product manufacturers?

QR codes on all products sold should provide not just product specs but product reviews and information on installation and delivery.

ON MY BLOCK DEALS

How could this trend be leveraged by retailers? 

Retailers could offer the first 100 hoppers a better deal directly without paying a margin to third party service providers like Groupon.

Thanks Adrian!