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PUMA ‘Re-Suede’ Recreates Their Iconic Shoe With Recycled Materials

PUMA ‘Re-Suede’ Recreates Their Iconic Shoe With Recycled Materials

The PUMA Suede, first produced in the 1970's, has been given an eco-friendly update.

Emma Hutchings

Sportlifestyle brand PUMA recently introduced the new PUMA Re-Suede. Taking one of their most well-known shoes, the Suede, they recreated each component with 100% recycled materials, delivering sustainability whilst retaining the style.

The Re-Suede‘s synthetic suede material is comprised of 100% recycled polyester fibers and produced using a chemical recycling process that reduces the energy consumption and the CO2 emission by 80% compared to the production of virgin materials. The outsole is made from Double R Rice Rubber, which replaces a portion of the rubber content with a rice husk filler, reducing the overall rubber needed and saving considerable fossil fuel energy in manufacturing and agricultural resources.

The Re-Suede will be sold in PUMA’s Clever Little Bag, their new sustainable packaging that has replaced the traditional shoeboxes.

PUMA

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