Sportlifestyle brand PUMA recently introduced the new PUMA Re-Suede. Taking one of their most well-known shoes, the Suede, they recreated each component with 100% recycled materials, delivering sustainability whilst retaining the style.
The Re-Suede‘s synthetic suede material is comprised of 100% recycled polyester fibers and produced using a chemical recycling process that reduces the energy consumption and the CO2 emission by 80% compared to the production of virgin materials. The outsole is made from Double R Rice Rubber, which replaces a portion of the rubber content with a rice husk filler, reducing the overall rubber needed and saving considerable fossil fuel energy in manufacturing and agricultural resources.
The Re-Suede will be sold in PUMA’s Clever Little Bag, their new sustainable packaging that has replaced the traditional shoeboxes.