Seth Godin: When No One Is Using It ‘Yet’ [Headlines]

“Yet implies inevitability. If they’re going to use it, it might make sense to get there before they do.”

“When you talk about your market or your peers, do you say, ‘no one is using it…’ or ‘no one is using it yet’? Yet implies inevitability. If they’re going to use it, it might make sense to get there before they do.” Seth Godin

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