SHOPBOX may be the new way to shop in the future. Scattered around Brooklyn, New York are salvaged shipping containers that have been converted into pop-up stores. In each container, you will find ready-to-be-bought items from local artisans but you won’t find a store clerk. If you want to see an item more clearly, you can use the remote to control the lighting and move the displays. It gives window shopping a whole new meaning. When you are ready to purchase something, you simply register your details on the mounted iPad and text message your order. The product will then be shipped directly to your home.
This pop-up store initiative was started by Dekalb Market, which hopes to ‘bring together Brooklyn’s creative entrepreneurs in a community setting.’ In one of the containers, you can find everything from Whifle Balls ($4) to a designer steel table ($600) and even a 3D printer ($2,500). Will Robison, whose company Subports developed the program for SHOPBOX stated:
We come up with retail experiments; different ways to incorporate technology and retail. Processing an order is a mundane task, and we’re trying to make that more interesting. It could be placed anywhere and be completely interesting, almost like a piece of art but selling something at the same time.