StyleCaster, which launched in 2009, is a site where people can create a personal profile and read articles on fashion trends, style advice, and editorial pieces. The start-up also produces in-house fashion shoots in its studio space.
The site boasts 2 million unique visitors a month. CEO Ari Goldberg believes the success came from drawing advertisers away from traditional fashion magazines and towards more promising digital platforms. He said:
We’ve built a better mouse trap. We create content like The Huffington Post, but we have the caliber of brand that Conde Nast has built. There was a huge desire for both the reader and the advertiser to move from print to digital, but that experience didn’t really exist. At the end of the day, this is a better, faster, cheaper, business.
StyleCaster has raised $4.25 million in Series A funding and plans to be profitable by the end of 2011. With advertisers including Dove, Starbucks, and Diet Coke, the start-up looks to have a bright future.