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Start-Up StyleCaster Brings Fashion To The People

CEO Ari Goldberg likes to describe it as 'Facebook meets Conde Nast.'

Emma Hutchings
Emma Hutchings on September 21, 2011.

StyleCaster, which launched in 2009, is a site where people can create a personal profile and read articles on fashion trends, style advice, and editorial pieces. The start-up also produces in-house fashion shoots in its studio space.

The site boasts 2 million unique visitors a month. CEO Ari Goldberg believes the success came from drawing advertisers away from traditional fashion magazines and towards more promising digital platforms. He said:

We’ve built a better mouse trap. We create content like The Huffington Post, but we have the caliber of brand that Conde Nast has built. There was a huge desire for both the reader and the advertiser to move from print to digital, but that experience didn’t really exist. At the end of the day, this is a better, faster, cheaper, business.

StyleCaster has raised $4.25 million in Series A funding and plans to be profitable by the end of 2011. With advertisers including Dove, Starbucks, and Diet Coke, the start-up looks to have a bright future.

StyleCaster

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