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The Full Story Of The Nike MAG [Video]

The Full Story Of The Nike MAG [Video]

A new short film gives some backstory on the creation of the futuristic shoe and its association with Back to the Future.

Tarik Fontenelle

Following on from the much vaunted release of the Nike MAG, a follow up video has shed light on the true story of the shoe’s release. Tracking the process by which the shoe was first introduced to the Back To The Future franchise, the likes of Mark Parker and Tinker Hatfield provide an in depth narrative to the release of a shoe that was 23 years in the making. The video works to highlight the innovative approach of the Nike MAG project, both in fund raising for a charitable cause and raising awareness for Parkinsons sufferers.

 Nike MAG

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