The Rise of Shopping Sites: Valet Mag’s Shopping Engine
Online shopping is getting better and better everyday. Valet Mag's newest feature, 'The Shopping Engine,' aggregates sale items and other goods from virtually any retail website.
Online shopping is getting better and better everyday. Valet Mag’s newest feature, ‘The Shopping Engine,’ aggregates sale items and other goods from virtually any retail website. Shoppers can browse, compare, and buy from hundreds of brands and stores in a smart, easy-to-use interface. The best of all: the assortment is curated by the seasoned Valet Mag team, and the selection of men’s goods are categorized from the lowest price and to the most coveted styles.
The Shopping Engine is only one part of Valet’s Personal Shopper. Other features like Shop Talk includes daily stories, shopping news, sales spotlights, and a product calendar that provides helpful reminders on when to buy and when to hold out.
Online shopping sites hope to achieve a smarter shopping experience, where both the user experience and the consumer journey are significant factors to experience. ShopStyle is a similar shopping site focusing on apparel, shoes, and accessories for women. Another innovative site that comes to mind is Svpply, a community shopping site that presents you products from the people you follow. From a brand and product merchandising perspective, smaller brands and designers seem to benefit from the curation and highlighting of their goods. My question is how will larger, more established brands, like Barneys or TopShop, partner with these shopping sites? What’s the bottom-line business model for these sites?