After almost three years, What Would Google Do? is out in paperback. Oh, no, now I have two things to hawk. It comes with a new afterword. A snippet from that (with rules from the book highlighted):

The best part of writing What Would Google Do? came after it was published, when people from a surprising range of sectors shared with me how they had tested the rules you’ve just read in their own endeavors.

I spoke with a convention of truck-stop owners who realized that their way stations could act as nodes to build networks among drivers who have information to share with each other. Join a network. Be a platform. Think distributed. BuzzMachine