Why The Guardian Needs Its American Dream To Come True [Headlines]
The Guardian's new US-site features refocused content tailored to the American audience.
It’s no secret that a lot of U.K. news websites want to cash in on their popularity with American audiences. In fact, the plans by several newspapers to take a shot at expanding their online presence in the States have had media observers chattering for a while about what they see as the biggest British invasion since the Beatles.
Earlier this week the Guardian stepped that up by unveiling its new homepage and a URL — guardiannews.com — aimed squarely at an American audience and then confirming that Ana Marie Cox was coming on board as a political blogger. GigaOM