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Why The Guardian Needs Its American Dream To Come True [Headlines]

The Guardian's new US-site features refocused content tailored to the American audience.

Amelia Riley Swan
  • 21 september 2011

It’s no secret that a lot of U.K. news websites want to cash in on their popularity with American audiences. In fact, the plans by several newspapers to take a shot at expanding their online presence in the States have had media observers chattering for a while about what they see as the biggest British invasion since the Beatles.

Earlier this week the Guardian stepped that up by unveiling its new homepage and a URL — guardiannews.com — aimed squarely at an American audience and then confirming that Ana Marie Cox was coming on board as a political blogger. GigaOM

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