The online video platform plans to roll out scheduled online channels to mimic TV shows that will be shown on a daily or weekly basis.
YouTube plans to introduce scheduled video channels by topics, such as sports, fashion and entertainment. These channels will be hosted by celebrity v-loggers and they will curate a selection of videos and have the channel published on a daily or weekly basis. According to a Wall Street Journal report, it’s been rumored that YouTube is paying hundreds of thousands of dollars or even up to and over a million dollars to these channel hosts. These scheduled channels are planned to be launched in early 2012.
Media and analysts are speculating that regularly scheduled content would attract a consistent traffic of viewers. The Google-owned company hopes to win over TV-viewers, rather than compete with other online video sites.