The Italian luxury menswear house Ermenegildo Zegna has created a digital retail experience for online customers with a 3D iPad app. In_STORE is a cyber-boutique, where you are greeted by the actress Milla Jovovich into a virtual environment filled with clothes and models. Hollywood special effects director James Lima brought a filmic quality to the app, making it aesthetically appealing. You can navigate the store by swiping the screen and view product details by tapping the items. This virtual store is an experiment but it could start a trend and lead other luxury retailers into cyberspace.
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