The sportswear brand is creating a unique way to interact with their product and use it to make original music.
adidas is promoting its Original Mega shoe line with the “Mega Shuffle” mixer. The foot-tapping music site enables users to create their own mix using beatbox tracks. The functional sole technology embedded in the Mega shoe line records every heel, tap, and step users take. Users can then upload and create unique music tracks and dance mashups in collaboration with the world’s top beatboxing star Dharni and four up-and-coming Asian hip-hop dancers. The website featuring the “Mega Shuffle” mixer allows users to share their creation via Facebook and Twitter as well as view and purchase Mega shoe line products.