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Arts Thread: Vera Wiedermann Transforms Bakery Into Food Laboratory

Arts Thread: Vera Wiedermann Transforms Bakery Into Food Laboratory

"Freshly Baked," part of Vienna Design Week, transforms the Frühbauer Bakery to 'remember the poetry of original food.'

Katie Dominy

On display at Frühbauer Bakery in Vienna until October 09 2011, Freshly Baked sees designer Vera Wiedermann transform the traditional store into a food laboratory.

Freshly Baked, Vera Wiedermann

Bales of hay stack up at the back of the bakery, while a series of differently-shaped glass domes are arranged along a counter, while on high, glass jars are filled with grains such as millet and corn.

Freshly Baked, Vera Wiedermann

Vera Wiedermann says: ‘lifestyle, culture and individual identity is defined through food and its preparation. These days a great effort of creativity and experimental thinking is put into the style of our food. Therefore we lose the sensual value of the unprocessed version. To overcome this problem we need to avoid the associations with entertainment and artificial sounds to remember the poetry of original food.’

Freshly Baked, Vera Wiedermann

Image credits: photography Severin Wurnig

Freshly Baked by Vera Wiedermann continues as part of Vienna Design Week at Frühbauer bakery, (Darwingasse 23, 1020 Vienna until October 09 2011.

(See original post here.)

[Written by Katie Dominy. Originally published on the Arts Thread blog. Republished with kind permission.]

ARTS THREAD bridges the gap between education and the creative industry. For the first time ever, design students, graduates, universities, schools and the creative industry can network worldwide. Learn more about Arts Thread.

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