Ben & Jerry’s appears to be the first brand to publicly side with the Occupy Wall Street protests. The Unilever-owned, socially pro-active ice cream-maker’s homepage shows a message of solidarity that states, in part:
We know that words are relatively easy but we wanted to act quickly to demonstrate our support. As a board and as a company we have actively been involved with these issues for years but your efforts have put them out front in a way we have not been able to do. We have provided support to citizens’ efforts to rein in corporate money in politics, we pay a livable wage to our employees, we directly support family farms and we are working to source fairly traded ingredients for all our products. But we realize that Occupy Wall Street is calling for systemic change. We support this call to action and are honored to join you in this call to take back our nation and democracy.