menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Carlsberg Fills A Movie Theatre Full Of Bikers To Promote Their Beer

Carlsberg Fills A Movie Theatre Full Of Bikers To Promote Their Beer

An interactive advertisement for the beer brand, put young couples in a bit of 'risky' situation.

Claudia Cukrov

Riding off the tag-line ‘That Calls for a Carlsberg,’ Duval Guillaume Modem decided to test the perseverance of a number of innocent couples in a movie theater.

Created for Danish brewing company Carlsberg, the communications agency filled a cinema with 148 ‘bad boy’ bikers, leaving only two seats free.  Cue the ‘innocent couples’ who, when entering the cinema, were faced with two free seats right in the thick of the ‘ not-so-friendly gentlemen’.  Some overwhelmed couples took to the exit, whilst the ones that worked their way through the crowd, into the seats were rewarded with a cold beer, a spotlight and a cheerful toast.

Watch the clip below:

Carlsberg

Click here to get your Need to Know on-the-go.

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth