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Chipotle & Yeah Yeah Yeah’s Frontwoman Join Forces To Support Farmers

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Karen O collaborates with the Mexican chain restaurant to raise awareness on the issue of disappearing local farms.

Yi Chen
  • 13 october 2011


Popular U.S. burrito chain Chipotle has a released a new video to support family-run farms in America. In the video, Karen O from the indie rock band Yeah Yeah Yeahs sings a cover song to Willie Nelson and Waylon Jenning’s country hit ‘Mama, Don’t Let Your Babies Grow Up To Be Cowboys.’ The video features three young boys running around and exploring an empty farm house and the clip ends with the words: ‘Each week in America, 330 farmers leave their land.’

The video is part of Chipotle’s Cultivate Foundation that is ‘dedicated to creating a sustainable, healthful and equitable food future.’ In a previous campaign video, Chipotle featured Willie Nelson covering a Coldplay’s song to raise awareness of inhumane treatment of animals in factory farms.

Chipotle

 

+#advertising
+Advertising
+campaign
+chipotle
+environmental
+Environmental / Green
+farming
+fitness / sport
+Food
+home
+infants
+local farms
+Marketing
+Raise Awareness
+technology
+video
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