This week PSFK x Arts Thread brings you the most inspiring creative from the field of visual communication who blurs the boundary between philosophy and new media in her art.
In the tenth of our series of ‘Creatives of the Week’ chosen from ARTS THREAD’s graduate portfolios, we look at visual communication and highlight the work of Elvia Vasconcelos, our Creative of the Week.
An MA graduate of London’s Camberwell College of Arts in Digital Arts, Elvia graduated in Fashion Design in 2007, having previously studied Graphic Design and Multimedia. We chose her work for its radical look at the philosophical points of art using digital means.
Elvia’s work focuses around objects in the home and makes use of Arduino and PureData software to work with conventional domestic appliances.
Elvia’s installation MADA 2011 concerns re-purposing, and the designer herself tells us that it isa central focus of her work:
To re-purpose an object is to manipulate its construction. I believe there is nothing natural about the way objects behave and therefore in their potential to be reinvented. It is in the artistic domain to liberate these objects from the settings in which they have become predictable and accepted. For this installation I am looking at objects from the Home. I present a fan, an extractor, a light bulb and a vacuum cleaner that are pretending to be toasters. They are controlled by the viewer via a telephone. My work is guided by a desire to hold onto things but not exactly to hold them in place.
Elvia is also an accomplished illustrator and subjects range from life drawing experiments to portraits and much more.