menu

Ed Cotton: New-Old Trend – The Return Of Man Food

Ed Cotton: New-Old Trend – The Return Of Man Food
Advertising

Healthy organic food is great, but what about the kind of meal that gives your heart a run for its money?

Ed Cotton, BSSP
  • 25 october 2011

It would easy to report that America’s food tastes are leaning towards the organic, healthy, natural and pure, but while this is true, there’s a new desire for “man food” that tastes great, but does you more harm than good and there in lies its appeal.

A great example is the recently New Yorker reviewed Earl’s Beer and Cheese in Manhattan which takes its inspiration from the primal dietary needs of men. Of course, it does it with a unique twist; the beer isn’t the ordinary macro brews, but instead, Earl’s focuses on the recently exploding domestic craft brews.

The food is firmly focused on taking cheese and doing strange things to it to make it less good for you.

Here are some of Earl’s menu items:

Asian Gnocchi & Beef

Asian Rice Cakes, Scallions, Ground Beef and Chili Garlic Sauce, Topped with Crispy Cheese Fries

Beer-Cheese

NY State Cheddar, House Lager, Fresh Garlic With Toast

Grilled Cheese(s)

NY State Cheddar…Pork Belly, Kimchi, Fried Egg on Sourdough

Double-Cream Brie…Blackberry Mostarda on Brioche

Calabro Mozzarella…Miso Mayo, Potato Chips, Dill Pickles on English Muffin

Mac & Cheese

Goat Cheese, Rosemary, and Shredded Chicken

The Earl’s Eggo

Eggo Waffle Gourmet Style: Foie Gras, Aged Cabot Cheddar, Coffee-Cured Bacon, and Syzzurpy Goodness

This is food that not only goes great with beer, but food that combines low culture with high culture in unusual ways- Eggo Waffles and Foie Gras is one example. It’s food you will dare your friends to eat and talk about for days after wards.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

influx insights banner

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Advertising

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Ada Poon

Electrical Engineering, Wearable Tech

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.