Facebook To Launch A Social App To Encourage Energy Efficiency

Users will soon be able to share and compete their energy data with friends via a social network.

Social media giant Facebook has partnered with the Natural Resources Defense Council (NRDC) and Opower to create a first-of-its-kind social energy application. The app hopes to raise awareness about conserving energy by allowing users to compare their energy use with friends and against a national average of similar homes. Users can also share energy-saving tips and participate in competitions.

The app can automatically import your energy data from a list of 60 utility companies. The user has has to option to manually input the data. The energy efficiency app is part the Green on Facebook campaign, which includes other initiatives such as the Open Compute Project, Environmental Defense Fund and the Earth Day Network.