frog: The Bad Boys Of Motion Design

frog: The Bad Boys Of Motion Design

Common themes in motion design from retro-60's feel to biophilia.

  • 21 october 2011

There’s something infinitely beautiful about graphics in motion. The poetry of the movement infuses static visuals with new life that reflects the culture we live in. Below is a sampling of the best out there in contemporary motion graphics and the visual themes they share.

Theme: 1960s Nostalgia

Echoing a time when Saul Bass was the master of his medium, the 60s inspired opening credits for Mad Men, bring the classic era of title design into contemporary perspective.  Creative Directors Steve Fuller and Mark Gardner talk about the process for creating this instant classic for Imaginary Forces.

Kyle Cooper‘s iconic studio, became legendary after creating the title sequence for the movie Se7en in the late nineties.

Influenced in great part by his teacher and mentor Paul Rand, Cooper’s title sequences continue to inspire wild praise from artist and audiences alike. It was Rand who once said “…a work of art is realized when form and content are indistinguishable”.  Amen.

Theme: Amorphous Liquid

Liquid seems to be a favorite theme of motion designers in recent days, echoing the trend in photography toward the capture of liquid forms, as with water droplet photography.

This piece from Psyop created for Fage Yogurt is a perfect example of this trend and the interplay of art, poetry and brand. The folks at Psyop have the rare ability to play at the intersection of creativity and commerce, creating commercial work with the nuance and fluidity of painting.  Their work transcends the limitations of the tool and pushes the industry to new horizons.

Theme: Illustration and Street Art

Illustration in motion is nothing new, but with an increasing trend toward natural themes and the continued evolution of the medium, there is a push to include the flaws that evidence the artist’s hand in the forms generated by animators and 3D artists alike.

In this vain, Umeric’s work is highly illustrative and imaginative. If street art could jump off the walls and bounce around, this is what it would look like.

Continue reading here.

[Written by Amir Bahadori. Reprinted with kind permission from design mind, a publication of global innovation firm frog.]

design mind is a publication of global innovation firm frog that is updated daily to keep the design and innovation community updated with fresh perspectives on industry trends, emerging technologies, and global consumer culture. Learn more about design mind and frog.


Why The Apple Watch Is Taking Foot In The Restaurant Industry

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Travel Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Related Expert

Helen Warner

Surrealist Photographer

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Children Yesterday

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

No search results found.