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GM And RelayRides Team Up For Car Sharing

OnStar subscribers who use the service won't have to install the usual hardware, they can use a mobile app instead.

Emma Hutchings
Emma Hutchings on October 6, 2011.

Auto manufacturer General Motors and car-sharing service RelayRides have announced that they are forming a partnership. Starting early next year, members who rent their vehicles using the peer-to-peer platform will be able to unlock registered  GM cars subscribed to OnStar simply by using a mobile phone app.

RelayRides lets car owners make money while they aren’t using their vehicle by renting them out to those nearby in need of a car.  Using new technology integration, RelayRides will use GM’s communication service OnStar to make it easier and more convenient to car-share. Usually, hardware is installed which unlocks the doors, controls the engine and tracks the car. But instead, the built-in OnStar service will do these once mobile access is granted.

This will save the start-up around $500 per vehicle and will mean that many new cars are pre-equipped for car sharing. GM will have a new source of revenue and will be able to reach new customers by having access to the service’s registered borrowers.

RelayRides

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