menu

Good Belly Project Uses Instagram To Help Feed Children In East Africa

Good Belly Project Uses Instagram To Help Feed Children In East Africa
technology

Boston restaurants to donate money when someone posts a photo of their meal.

Emma Hutchings
  • 20 october 2011

Boston-based advertising agency Mullen has partnered with Unicef and Made by Many to help the children affected by the famine in East Africa. On October 16th (World Food Day), they launched the Good Belly Project in collaboration with restaurants around Boston.

People who eat at the participating restaurants are asked to take a picture of their meal with the photo sharing app Instagram. When someone posts a photo, tags it with #goodbellyproject and sets the restaurant as their location, the restaurant will donate $1. All of the proceeds raised will go towards helping with the famine, and the project runs until November 6th. The ad agency wrote:

Mullen wanted to make this charity fun for Boston foodies, so we’ve centered it on enjoying what you already love to do rather than depriving yourself like other charities ask you to do.

Good Belly Project Uses Instagram To Help Feed Children In East Africa

Good Belly Project

Trending

Perrier-Jouët Lounge Includes Grape Skin 3D-Printed Champagne Bowl

Advertising
Related Expert

Lucas Neumann

Fututre of Work, Work & Business, Design

Asia december 9, 2016
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.