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Groupon And Living Social Inflating Regular Prices To Make Deals Look Better

Groupon and LivingSocial succeed because consumers perceive them as great deals. But is that true?

Perhaps not.

Thumbtack.com called 10 vendors offering daily deals (five from Groupon and five from LivingSocial) and found eight instances where they were quoted a price over the phone that was cheaper than the advertised regular price being offered.

Business Insider

Posted as a headline on October 17, 2011
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