Justin and Christine Gignac came upon a crafty idea to get money for the goodies they wanted to buy – they’d paint them!
At the PSFK CONFERENCE NYC earlier this year, Justin Gignac made a big impression with the crowd as he presented an array of his provoking work. His ‘Wants For Sale‘ project was so striking that UNICEF met with his after his talk and started a conversation that led to a fund-raising collaboration.
For the project, Justin and his wife Christine would paint images of things they wanted and sold them for the price of that item so they could then go and buy them.
From that meeting, he created a series of fund raising t-shirts for UNICEF with his wife. Each tee has a different graphic that represents what the money donated could buy when purchased through the Threadless online store. For example, when buyers get a peanut image print, their money can help UNICEF supply ready to eat therapeutic food to children in the Horn of Africa. Other options include a water pump for $500 and an airlift for $300,000.
In an interview with PSFK, the artists commented about using the theme of Wants For Sale for a higher purpose:
With such serious subject matter like measles vaccines, deworming tablets and ready-to-eat therapeutic food packets it was important to keep the images light-hearted so people would want to wear them. And the images should be positive to remind people of the good they’re doing by buying one.
In this video, the artist explains his work to a PSFK audience in New York earlier this year: