How Two Artists Painted What They Wanted – And Got It

How Two Artists Painted What They Wanted – And Got It

Justin and Christine Gignac came upon a crafty idea to get money for the goodies they wanted to buy - they'd paint them!

Piers Fawkes, PSFK
  • 27 october 2011

At the PSFK CONFERENCE NYC earlier this year, Justin Gignac made a big impression with the crowd as he presented an array of his provoking work. His ‘Wants For Sale‘ project was so striking that UNICEF met with his after his talk and started a conversation that led to a fund-raising collaboration.

For the project, Justin and his wife Christine would paint images of things they wanted and sold them for the price of that item so they could then go and buy them.

From that meeting, he created a series of fund raising t-shirts for UNICEF with his wife. Each tee has a different graphic that represents what the money donated could buy when purchased through the Threadless online store. For example, when buyers get a peanut image print, their money can help UNICEF supply ready to eat therapeutic food to children in the Horn of Africa. Other options include a water pump for $500 and an airlift for $300,000.

In an interview with PSFK, the artists commented about using the theme of Wants For Sale for a higher purpose:

With such serious subject matter like measles vaccines, deworming tablets and ready-to-eat therapeutic food packets it was important to keep the images light-hearted so people would want to wear them. And the images should be positive to remind people of the good they’re doing by buying one.

In this video, the artist explains his work to a PSFK audience in New York earlier this year:

Justin Gignac: The Idea Economy from Piers Fawkes on Vimeo.

Wants For Sale


IKEA Is Letting Kids Design Its New Line Of Toys

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Travel Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Related Expert

Justin Hendrix

Digital Media Maker

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Retail Today

Why The Apple Watch Is Taking Foot In The Restaurant Industry

An app for the wrist-mounted device is looking to revolutionize customer service for staff


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Financial Services Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

No search results found.