Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

If The Coal Industry Made An Energy Drink, Would You Drink It? [Headlines]

The Renewable Energy Accountability Project made a mock-commercial for a fictional energy drink to highlight the negative effects of coal and coal mining.

Amelia Riley Swan
  • 3 october 2011

While there’s really no shortage of information out there showing just how dirty, destructive, and dangerous energy derived from burning coal can be, sometimes the most effective way of getting that point across is with good ol’ fashioned satire. The folks over at the Renewable Energy Accountability Project (REAP) have put together a hilariously spot on mock-advertisement for a coal-based energy drink. Unfortunately, the similarities between this fictional beverage and the realities of the coal industry are glaring — yet somehow only one is clearly ridiculous and the other is, well, real. TreeHugger

  • {{post.date_formated}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store