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Insurance Company Allows You To Blow Up Your House

State Farm reminds you to be always prepared with their new interactive video app.

Yi Chen


U.S. insurance company State Farm has developed a creative campaign that allows users to blow up their home. After users enter their address on the website, they get to see a giant robot roam the neighborhood before arriving at the house number and finally blowing it up. In the end credit, it displays State Farm’s logo with the words: ‘Be Prepared. Be Very Prepared’.

The State Of Chaos interactive video app makes State Farm’s motto, “When the unexpected happens, State Farm has you covered” much more appealing and engaging to remember. In order for the video to work, the location must be able to use Google Map’s Street View.

State Farm

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