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Interactive Print & Digital Advergame [Video]

Interactive Print & Digital Advergame [Video]
Advertising

DDB Helsinki's 'Speed test' game for mobile operator Sonera combines magazine and mobile advertising.

by Emma Hutchings
  • 26 october 2011

This video shows the innovative campaign for mobile operator Sonera to advertise it as the first to offer a 4G network in Finland. Advertising agency DDB Helsinki combined both print and digital media by creating a speed test game that measures how quick player’s reactions are. A mobile phone connects to the game and is used as the display. Two players place their fingers on the full-page magazine ad and when the phone’s screen flashes, the first to press it is the winner. By challenging a friend, participants were able to win a Sonera 4G connection.

DDB Helsinki

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