Slash

Web pundits rushed to criticize the iPhone 4S for not being the iPhone 5 – but Apple could have managed the media better.

Guardian
Guardian on October 17, 2011. @guardian

On 4 October, after months of speculation, Apple finally launched the iPhone 4S. The commentariat were ecstatic and approvingly listed the new smartphone’s strongest points: twice the processor speed; seven times the graphics oomph; a new camera with an Apple-designed lens, 8MP and improved image processing; the power of the new iOS 5; iCloud integration and synchronisation with iDevices; a new smart antenna; Siri, the innovative intelligent assistant. And, courageously resisting the temptation of capricious cosmetic changes, the iPhone 5 stayed with Jonathan Ive’s elegant, timeless design.

Guardian

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