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Kevin Kelly: Whoever Has The Smartest Customers Wins [Headlines]

technology

"Firms that encourage customers to talk to each other, to form affinity groups and hobby tribes, will breed smarter and more loyal customers while creating smarter products and services."

Piers Fawkes, PSFK
  • 11 october 2011

“Firms that encourage customers to talk to each other, to form affinity groups and hobby tribes, will breed smarter and more loyal customers while creating smarter products and services.” Kevin Kelly

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