menu

Kids Interact With Yogurt Brand Through Fun-Filled AR Challenges

Kids Interact With Yogurt Brand Through Fun-Filled AR Challenges
Advertising

Chobani Champions celebrates children with a new brand, a bus tour, a mobile app, and interactive packaging.

Amelia Riley Swan
  • 20 october 2011

Greek Yogurt brand Chobani has recently introduced Chobani Champions, the first Greek yogurt made especially for kids. The Chobani Champions brand has the same great nutritional value as the traditional yogurt, and comes in kid-friendly flavors VerryBerry and Honey-Nana. Beyond the actual yogurt, Chobani Champions has created a complete campaign to engage and inspire children. John Heath, Vice President of New Ventures and Innovation at Chobani, comments:

At Chobani, we believe that being a ‘champion’ is more than just about eating right. Champions are imaginative, active, courageous and caring – the four pillars of our kids’ brand.

Champify is the mobile app component of the Chobani Champions campaign, available for iPhone and Android. With the app, Chobani aims to promote imagination, courage, activity, and caring among children through games, activities, and challenges.

Under each Chobani Champions yogurt lid, there is a collectible ChampTag medal. There are four versions of the medal, that can be accessed in their 3D form using the app’s augmented reality technology. Take a look at our video of the app demo narrated by John Heath.

In addition to the individual, interactive challenges, Chobani will be promoting the Champions brand and interacting with consumers using social and mobile media, as well as a cross-country bus tour. The tour is currently traveling down the East Coast, offering samples as well as events and opportunities to interact with the brand using augmented reality. Chobani Champions has also partnered with KaBOOM!, a non-profit dedicated to making play areas available to children, to gift three cities along the tour route with an Imagination Playground in a Box. These kits allow children to design their own playground experience using foam materials.

Chobani Champions

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Abigail Posner

Digital Strategy, Emotion and Technology

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.