menu

Live From PSFK CONFERENCE SAN FRANCISCO: Joe Gebbia Of AirBnB

Live From PSFK CONFERENCE SAN FRANCISCO: Joe Gebbia Of AirBnB
Advertising

The founder of AirBnB speaks about how a simple narrative and word of mouth can help to build and sell a brand.

Kat Popiel
  • 6 october 2011

As the Founder of AirBnB, Joe Gabbia started in 2007 and has since developed an online marketplace that allows people to uncover accommodation across the world either as the consumer or the ‘seller.’  He runs the brand’s Product team to further the customer experience, one that has been featured in Business Week, Time Magazine, I.D and across the net.

While running Air BnB, Joe recognized a problem and simultaneously realized that he had the solutions in front of him: to create a platform that empowered people to connect people offline and utilize their available space for tourists and travelers.  Since 2008 Air BnB has increased its listings by activating non-scalable activity.  By using the pyramid structure of storytelling from the ground up, the Air BnB story began with bloggers, moved to newspapers, broadcasts, went regional, national and then eventually global for basically no cost.

By localizing the Air BnB story, 60% of their business has become international with 3,000,000 bookings online and 13,000 stories posted on the site in the form of reviews.  The power of stories in business is related by people.

Joe Gebbia

AirBnB

Trending

Miami Design District Illuminated By Kinetic Installation

Cities
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.