menu

Live From PSFK CONFERENCE SAN FRANCISCO: Rob Schuham And John Bielenberg Of COMMON

Live From PSFK CONFERENCE SAN FRANCISCO: Rob Schuham And John Bielenberg Of COMMON
culture

COMMON co-founders discuss their past and upcoming projects and how to mine the social community for support and inspiration.

Kat Popiel
  • 7 october 2011

Rob Schuham is founding partner of Undercurrent, a think-tank focused on strategy; founding partner of COMMON and a strategist and creative writer who also began the international agency Action Marketing Group.  John Bielenberg is a member of AGI (Alliance Graphique International), former Vice President and Director of Pop!Tech Institute, co-founded C2 in San Francisco and co-founded COMMON with Rob Schuham and Alex Bogusky.

Collectively for each man, the story of COMMON derives from the realization that “We have hit the edges of our ecosystem” causing us to create “a consultancy and media think-tank designed to spark conversation around truth, transparency and reality.”

COMMON, as the world’s first collaborative brand, is a reaction to 21st Century Captialism, this notion that whilst corporation hold financial positions larger than governments, they can give back in a scalable and more collaborative way.  Inspired by brands such as Virgin and TEDx who harness the same brand values across their sub-categories, the ambition was to “give creatives and social entrepreneurs the chance to design and rapidly prototype new ventures” including Common Cycles, a bamboo bike company, based in Alabama, Common Coffee will be debuting at Ted2011 combining specialty roasters and Common Hoops is a cottage industry initiative to turn art into basket ball hoop boards.  Common Pitch was an event which took place in August in Boulder, Colorado that invited a range of tech and creative entrepreneurs to pitch their ideas to VCs, physically crowdfunding on the night to further support social entrepreneurs.

Adopting the notion of scale, the COMMON brand has the opportunity to create jobs simply because of the nature of the young creative people operating these enterprises: they just start.

COMMON

Rob Schuham

John Bielenberg

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Jeffrey Cruttenden

Investing, Security, Design

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Yesterday

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.