Confectionery brand aims to create a positive mindset online with The Negative Tweet Eliminator.
Known for its chewy mint and fruit candies, Mentos has launched a Facebook app called The Negative Tweet Eliminator. The app includes a video featuring a positive zen guru named Dragee who removes negative tweets with the power of Mentos. Tweets appear in real time and are based on specific keywords and hashtags, such as ‘hate’, ‘fml’ or ‘fail’.
The dedicated Dragee tab on the Mentos Facebook page also includes a series of humorous videos offering positive life guidance where some of them can be customized to feature a friend’s name.
Watch a snippet of The Negative Tweet Eliminator below.