The company will no longer produce the Zune, replacing it with the Windows phone as the center of their music and video strategy.

Microsoft will make no more Zune music players, building its future music strategy on applications incorporated in its Windows Phone and Xbox platforms, the company has confirmed.

Rumors circulated in March that Microsoft planned to stop making dedicated music players, but the company ducked the issue then, saying this year’s new Zune devices would be mobile phones running Zune software. It went on to release a trickle of applications for the Zune platform later in the year. Macworld

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