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Minnesota Company Maybe Didn’t Make The ‘Steve Jobs Sweater’ After All [Headlines]

Knitcraft supposedly put in an order to create 200 Jobs-style black turtlenecks.

Dory Carr-Harris, PSFK
  • 18 october 2011

After Steve Jobs died, Bernhard Brenner—the founder of the Minneapolis-based clothing company Knitcraft—reportedly told the press that Knitcraft had manufactured the black St. Croix turtleneck sweaters beloved by the fashion iCon. Brenner claimed that Jobs sometimes called him up just to rave about his sweaters. Sales of St. Croix’s $175 “Steve Jobs sweater” subsequently skyrocketed. But was it all BS? Gawker